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Activewear brand partners with men’s mental health foundation

Men’s activewear brand SQDAthletica has partnered with Gotcha4Life in support of men’s mental health.

The partnership will help Gotcha4Life not only raise much-needed funding but also awareness to effect real social change around men’s mental health.

The not-for-profit foundation was launched in 2018 with the aim to positively impact mental health and ultimately save lives.

Suicide is still a leading cause of death for Australians aged between 15 and 44, with three-quarters of those suicides being males.

The depression rates are equally staggering, with one in five males suffering from some form of depression over a 12-month period.

SQDAthletica will donate $1 from every in-store and online transaction to Gotcha4Life to help them fulfil their goal of creating open, honest and supportive male relationships.

Gotcha4Life founder and Triple M Breakfast host Gus Worland said he envisaged a society in which all males have a Gotcha4Life mate who they can open up to and rely upon.

“I established Gotcha4Life as a way to get to the bottom of the male suicide crisis, effect real social change and hopefully save lives.

“Partnering with the SQDAthletica team is another great win for our foundation, as we endeavour to alter unhelpful conceptions of masculinity, empower men to challenge stereotypes and ultimately ensure all males in Australia know who their Gotcha4Life mate is,” said Mr Worland.

General manager of SQDAthletica Scott Philipson said the brand was keen to be part of making real change when it comes to men’s mental health.

“SQD was born out of the need to get men more active and invested in their health; we want to help guys perform at their best, and are well aware that to be performing at your best, you need to be both physically and mentally fit.

“Being able to bring together our vision with the Gotcha4Life vision is a powerful opportunity to improve the lives of men across the country, encouraging them to connect with one another without any stigma,” said Mr Philipson.

If you or someone else needs support, please call Lifeline on 13 11 14 or the police on 000 for emergency support.

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