‘Ask for Angela’ campaign expands to safeguard people from sexual offences

A campaign to keep patrons safe while socialising, which originated in Britain, is growing across NSW, the state’s attorney-general has said.

‘Ask for Angela’ campaign expands to safeguard people from sexual offences

Jerome Doraisamy

Last Updated: 16 December 2019 Published: 16 December 2019

Ask for Angela, which started in 2016 in the United Kingdom, is a system used by bars, clubs and pubs to keep people safe from sexual assault and related offences by using a code to communicate that they feel threatened. A person who believes themselves to be in danger asks for “Angela”, a fictitious member of staff, following which staff can intervene by calling police, organising safe transport home with a taxi or other rideshare service, or by referring the patron to support services.

The campaign has now expanded to 25 liquor accords across NSW, according to the attorney-general’s department, having started in Wagga Wagga in 2017 to now be in the Sydney CBD as well as regional areas from Armidale to Albury.

“No one deserves to feel threatened or intimidated when socialising, but if you’re in that situation, asking for Angela turns bar staff into guardian angels,” said attorney-general Mark Speakman.

Data from the NSW Bureau of Crime Statistics and Research showed increasing reports of sexual assault, indecent assault and other sexual offences over the past five years, the A-G’s department said in a statement, also noting that the number of recorded sexual assaults alone rose from 4,988 in 2014 to 5,819 in 2018 in NSW – reflecting a 17 per cent increase.

“While we can attribute some of that rise to more reporting – which we certainly want to see as every victim should feel supported in coming forward – at the same time, that analysis is by no means definitive,” Mr Speakman said.

“That means that tackling this scourge, with the support of simple schemes like this one, is more important than ever.”

Minister for Customer Service Victor Dominello said this is a modern approach to a modern problem.

“Given the popularity of dating apps, it’s now fairly common for people to meet for the first time at bars and pubs,” Mr Dominello said.

“Ask for Angela is a great example of the valuable work liquor accords are doing to create better and, more importantly, safer nights out for their patrons.”

Jerome Doraisamy

Jerome Doraisamy is a senior writer for Lawyers Weekly and Wellness Daily at Momentum Media.

Before joining the team in early 2018, Jerome is admitted as a solicitor in New South Wales and, prior to joining the team in early 2018, he worked in both commercial and governmental legal roles and has worked as a public speaker and consultant to law firms, universities and high schools across the country and internationally. He is also the author of The Wellness Doctrines self-help book series and is an adjunct lecturer at The University of Western Australia.

Jerome graduated from the University of Technology, Sydney with a Bachelor of Laws and Bachelor of Arts in Communication (Social Inquiry).

You can email Jerome at: [email protected]