Is your business brain-aware?

It may appear an unlikely coupling, but neuroscience is fast being recognised as an essential workplace partner to boost business growth and success, writes Dr Jenny Brockis.

In a world where the ‘how’, ‘what’ and ‘where’ of work are changing fast, it’s imperative that workplace practices adapt quickly too, and in the right way to provide the cognitive advantage required to thrive.

Being brain-aware enables the individual, the manager and the team leader to understand why they think and behave the way they do, and importantly why others think and behave the way they do. This is more than just mental health and wellbeing.

What has to be addressed is the need for greater cognitive health – the ability to think, learn and remember well.

Improved cognitive health provides the resilience required to manage stress effectively, reduce the risk of mental illness and maintain high performance.

Safety first
The brain’s primary objective is to keep us safe.

When faced with potential threat or danger, the stress response prepares us to fight, take flight or freeze.

While the threat of four-legged carnivores wishing to eat us for breakfast is now greatly reduced, other threats have taken its place – high workloads, tight deadlines, ‘difficult’ colleagues, being ridiculed or snubbed in public, all of which can contribute to increased stress levels and reduced performance.

By knowing what to look for, the brain-savvy manager can deflect and reduce the potential damage these threats can cause.

Create a fearless culture
While air freshener is useful for getting rid of unwanted household odours, it doesn’t eliminate the smell of fear.

Studies have shown that human sweat contains chemicals that serve as a warning to others when we are feeling fearful. This is where a manager with a keen nose has the ability to sniff out potential anxieties associated with feelings of lack of support, unequal workloads or unclear expectations of job roles.

Understand the factors that may pose a threat to ourselves or others and know how to mitigate the impact by doing the following:

1. Check in regularly
Ask your employees if stress is an issue, and if so, what support is needed to help manage it more effectively.

High-achieving individuals may not volunteer how they are really coping unless asked directly. Feeling cared for as a person helps establish trust, reduces stress and improves working relationships.

2. Place a high value on health and wellbeing
Going back to the basics to ensure our physiological needs are met helps reduce stress, improves cognitive energy and boosts mental performance.
This is about implementing health and wellness programs that emphasise the importance of sleep, exercise and good nutrition.

3. Review and replace outdated workplace practices
Multi-tasking is a physiological impossibility. It is task-switching at high speed and leads to rapid cognitive fatigue, reduced memory, increased errors and greater time required to complete tasks.
The incorrect application of focus and lack of brain breaks during the work day elevates stress levels and diminishes effectiveness and efficiency.

4. Lead by example
Granting permission to take time out for exercise, meditation or a holiday has to come from the top.
A flexible approach that encourages conversation and dialogue will drive engagement, relationships and greater happiness at work.

5. Create a culture of brain safety
This reduces the fear of judgement or ridicule for speaking out or sharing new ideas, and encourages greater contribution and collaboration.
When we feel safe, emotions are more easily kept in check and the prefrontal cortex – the part of the brain required for planning, organising and decision-making – is kept fully accessible.


Love this .. I grow my own veggies and fruit, they taste better when in season locally
Jules 22 days ago
Thanks, Sophie -- some good life advice in your article!
Peter Eedy 40 days ago
Hey Sophia, I’m the dad of a 12 year old rugby player, Molly has been playing for 4 years. Great insight into the thought process of a young woman and I’m hoping the benefits she’ll get over time.
Paul Bunker 42 days ago